Built for photographers 📸

Launch your photography business. Book the shoots.

Owning the camera is the easy part. Booking 12+ paid shoots a month — at rates that respect your time — takes pricing, packaging, and a marketing system most photographers fumble through. Leapo's roadmap walks you through it; the AI Launch Kit writes your client emails, post copy, and landing page.

Free to start · No card · Built for wedding, family, brand, and event photographers

Photographer holding a camera, framing a shot at sunset

If you're a photographer trying to go full-time, you've hit:

  • You quote €400 for a session, the client ghosts, you wonder if it's too high — or too low
  • Your portfolio is gorgeous but inquiries are sporadic at best
  • You take on free shoots for 'exposure' that never converts to paid work
  • Editing eats every weekend — but you can't raise prices without clients pushing back
  • Wedding season swamps you, then off-season you're broke

How Leapo gets you there

A 9-phase roadmap with niche-specific tasks at every step. Free forever for the first 3 phases. The AI Launch Kit ships with Pro.

Pricing that respects your time

Phase 5 covers per-package math (sessions, prints, deliverables) and how to package mini-sessions vs. full-day shoots so you stop trading hours for pixels.

Marketing that books real clients

The AI Launch Kit generates 30 days of photographer-specific posts (BTS reels, client transformations, gear/process content, off-season tips) tied to your actual niche — wedding, family, brand, or events.

Client emails that make booking easy

A 4-email sequence — inquiry response, pre-shoot guide, gallery delivery, follow-up for repeat work — written in your voice and built around the shoot rhythm.

Pro members only

The AI Launch Kit, tailored to photographers

Three personalized assets the AI generates from your phase 1–6 answers. Specific to photographers, not generic service-business fluff.

30-Day Marketing Plan

Daily posts and copy for photographers — every example tied to your specific niche and rhythm.

Day 1 · Mon · Reel — Wedding day timeline: how I move from getting-ready to first dance
Day 4 · Thu · Post — 'The 3 questions I ask every couple before their engagement shoot.'
Day 6 · Sat · Story — BTS: a Saturday family session
Day 9 · Tue · Reel — Before/after: how I edit golden-hour skin tones

Client Onboarding Emails

A 4-email sequence written in your voice and timed around your service rhythm.

Day 0 — inquiry
·Subject: "Got your inquiry — let's chat dates and pricing"
Day -7 — booked
·Subject: "Your shoot is set — outfit & location guide"
Day +5 — gallery
·Subject: "Your photos are ready — gallery + sneak peeks"
Day +60 — repeat
·Subject: "Anniversary or family update? Spring spots are filling"

Landing Page Copy

Hero, pain, solution, benefits, pricing, FAQ — ready for Carrd, Framer, or any builder.

Example hero (your niche):
·"Photos you'll actually print — booked in 2 minutes"
Pain section · 4 bullets
3 benefit cards
Pricing block + FAQ

All 3 assets — regenerate weekly with new themes — included with Pro for €29 one-time.

See pricing — €29 one-time

Common questions from photographers

I shoot weddings. Does this work for that specifically?+

Yes — the AI Launch Kit reads your niche from your phase answers, so a wedding photographer gets very different content from a brand or product photographer. Phase 6 (Marketing) and 7 (Sales) cover wedding-show booths, vendor relationships, and inquiry-to-booking conversion specifically.

What if I do multiple genres (wedding + family + brand)?+

Phase 1 (Idea Validation) helps you decide whether to niche down or stay multi-genre. The Launch Kit handles either — multi-genre photographers can regenerate the marketing calendar weekly with different focus.

How do I price packages without scaring people off?+

Phase 5 (Pricing) walks through tiered packages (mini → standard → premium), how to display them on your site, and the psychology behind why three options outperforms one.

What about contracts and model releases?+

Phase 2 (Legal & Setup) covers photographer-specific docs — contracts, model releases, copyright transfers, second-shooter agreements — with country-specific guidance for the US, UK, EU, Canada, Australia.

📸

Stop chasing free shoots. Build the photography business that pays.

Free to start. The AI Launch Kit ships with Pro for €29 one-time, lifetime access.

Take the leap — free

5-minute onboarding · No credit card to start