Sample Launch Kit

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Below is the full Launch Kit our AI produced for Sarah Chen, a fictional restorative yoga for stressed-out professionals based in Austin, TX. Yours will be specific to your niche, your offer, your city.

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Profile that produced this Launch Kit

Name
Sarah Chen
Niche
Yoga instructor
Specialty
Restorative yoga for stressed-out professionals
Location
Austin, TX
Format
1-on-1 in-home sessions + small group classes
Pricing
$90/session, $720 for an 8-pack
Asset 1 of 3

30-Day Marketing Plan

Four weekly themes, 14 ready-to-post pieces of content, niche-specific hashtags, and a templating system you can reuse forever.

Progress0 of 14 posts published

Week 1

Establish authority

Show up as the expert on stress, burnout, and nervous-system regulation โ€” not just 'someone who teaches yoga'. The audience needs to trust your expertise before they book.

Week 2

Build trust through stories

Share real client transformations and behind-the-scenes moments. Vulnerability and specificity beat polish every time. People book the human, not the brand.

Week 3

Educate the curious

Demystify what restorative yoga actually is for people who've never tried it. Address the 'I'm not flexible' / 'I can't sit still' fears head-on. Lower the barrier to booking.

Week 4

Convert curious followers

Make your offer crystal clear: what they get, what it costs, how to start. Add scarcity and a clear CTA. This week's posts should sound like an invitation, not a hard sell.

Mon
1
๐Ÿ“ธ InstagramEducational

What restorative yoga actually does to your nervous system

Restorative yoga isn't 'easy yoga'. It's a deliberate downshift of your nervous system from sympathetic (fight-or-flight) into parasympathetic (rest-and-digest). 5 props. 4 poses. 60 minutes. Most of my Austin tech clients fall asleep in the first 15. That's not failure โ€” that's their body finally hitting the brakes after 60+ hour weeks.

CTA: Curious if it's for you? DM me 'STILL' and I'll send you a 5-min audio.

#RestorativeYoga #AustinYoga #NervousSystemHealth #BurnoutRecovery

Tue
2
๐Ÿ’ผ LinkedInEducational

Why your morning workout isn't fixing your stress

I work with founders, engineers, and PMs in Austin. Most lift, run, or cycle 5x a week. They're physically fit. They're also fried. Here's the thing: high-intensity training spikes cortisol โ€” exactly what your already-stressed system DOESN'T need at 6am. Restorative work after high-output days isn't soft. It's the recovery that lets the rest of your training actually work.

CTA: If you're training hard and still tired all the time, it's worth a conversation.

#Burnout #FounderHealth #AustinTech

Wed
3
๐Ÿ“ธ InstagramPersonal

Why I left my marketing job to teach yoga

5 years ago I was burning out at a startup in Austin. Long days, no sleep, anxiety attacks I couldn't explain. A friend dragged me to a restorative class. I cried in savasana. The next month I signed up for 200hr training. Today I help other people in tech find what I found there. If you're where I was โ€” please don't wait for the breakdown to make the change.

CTA: Save this if you've been ignoring the signs.

#FounderStory #YogaTeacher #BurnoutRecovery

Fri
5
๐Ÿ“ธ InstagramMyth Buster

'I'm not flexible enough for yoga'

Hearing this is my favorite. You don't need to touch your toes. Restorative yoga is held entirely on bolsters and blocks โ€” your body is supported the whole time. There's no Sun Salutation. No vinyasa flow. The hardest pose is figuring out where to put your phone.

CTA: Comment 'NEW' if you've never tried โ€” I'll send you the gentlest 20-min intro on YouTube.

#YogaForBeginners #YogaMyths #AustinYoga

Sun
7
๐Ÿ“ธ InstagramEducational

The 4 poses I use to end every session

Every restorative session I teach ends the same way: legs-up-the-wall, supported child's pose, supported reclined twist, savasana with a weighted blanket. 25 minutes total. Clients tell me they sleep deeper that night than they have in years. You can do this at home โ€” props or pillows are fine. The order matters.

CTA: Save this โ€” your future Sunday-night-self will thank you.

#RestorativeYoga #SleepBetter #YogaAtHome

Reusable post templates

Client win post

Use this any time a client tells you something specific that improved. Specificity converts.

{Client first name}'s a {their job}. When we started {N} weeks ago, {one specific painful baseline}. We did {what we did, simply}. Last week she texted: '{exact quote}.' This is the work.

Myth buster

Address the most common objection your audience has โ€” head on, in their words.

'{Common objection in quotes}'. Hearing this is my favorite. {One sentence that disarms the objection.} {One sentence about what's actually true.} {Lighter / unexpected close that lowers the stakes.}

Sunday reset checklist

Personal, specific, screenshot-friendly. Drives saves and shares.

What I do {time of day}: {action 1}. {action 2}. {action 3}. {action 4}. {action 5}. I don't always do all five. Doing two is enough to {benefit}. The bar is low. The compounding is huge.
Posting strategy

Best times to post

  • Instagram: Tuesday 9am CT, Wednesday 6pm CT, Sunday 7pm CT
  • LinkedIn: Tuesday 8am CT, Thursday 9am CT
  • Facebook: Wednesday 7am CT, Saturday 10am CT

Hashtag strategy

Use 5โ€“8 hashtags max. Mix one big (#Yoga, 50M+ posts) with 3โ€“4 mid-tier (#RestorativeYoga, #AustinYoga, 100kโ€“1M posts) and 2โ€“3 small/niche (#BurnoutRecovery, #AustinTech). Big tags get you nothing โ€” small + mid is where actual locals find you.

Content mix

60% educational (authority, demystifying, tips). 20% personal/behind-the-scenes (humanity, story). 15% social proof (client wins, case studies). 5% direct sales (offers, packages, openings). The 5% sales-heavy posts only land BECAUSE the other 95% earned the trust first.

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Asset 2 of 3

Client Email Sequence

A 4-email onboarding sequence Sarah sends to her clients โ€” welcome, pre-session prep, post-session check-in, and a soft re-engagement nudge.

Setup progress0 of 4 emails set up
1

Day 0 โ€” sent immediately after booking

Welcome + set expectations

Subject

You're booked. Here's what to expect at our first session.

Preview: A few simple notes so you can show up to your first restorative session knowing exactly what's about to happen.

Body

Hi {first_name}, Thank you for booking. I'm excited to work with you. Before our first session, here's everything you need to know โ€” kept short on purpose. What I'm bringing: 2 bolsters, 4 blocks, 3 blankets, an eye pillow, a weighted blanket, and a small speaker. Total setup time: under 5 minutes. We'll work in whatever room has the most floor space (usually the living room or bedroom). What to wear: anything you'd wear to bed. No yoga pants required. What to skip: heavy meals 90 min before. Caffeine within 3 hours. What you don't need: any prior yoga experience. Any flexibility. Any equipment of your own. Any specific mood โ€” we'll meet you where you are. I'll text you 24 hours before to confirm the address and parking situation. If anything comes up between now and our session, reply directly to this email โ€” it goes straight to my phone. See you soon, {your_name}

2

Day -1 โ€” 24 hours before the session

Pre-session prep + reduce no-show anxiety

Subject

Tomorrow at {time} โ€” quick logistics

Preview: Confirming our session, parking notes, and one tiny thing that'll make tomorrow feel even better.

Body

Hi {first_name}, Quick confirmation: I'm coming to {address} tomorrow at {time}. Parking: {parking_notes}. One small thing that genuinely helps โ€” drink an extra glass of water tonight and another when you wake up. Hydration changes how restorative work lands. Not magic, just biology. If you have a pet, they're welcome to be in the room. They almost always settle within five minutes. If anything urgent comes up โ€” work emergency, kid's sick, you're feeling unwell โ€” text me at {your_phone} as early as you can. We'll reschedule, no penalty. Looking forward to it. {your_name}

3

Day +1 โ€” sent the morning after

Post-session check-in + soft path to rebook

Subject

How did you sleep?

Preview: A short check-in after yesterday's session โ€” plus what to notice over the next few days.

Body

Hi {first_name}, Thanks for yesterday โ€” that was a lovely session. A few things to notice over the next 48 hours: โ†’ Your sleep tonight and the night after. Restorative work often shows up most clearly the second night. โ†’ Your morning. Many clients tell me they wake up before their alarm for the first time in months. โ†’ Stress moments. Notice if there's even a 10% wider gap between something happening and your reaction to it. That gap IS the work doing its job. If you'd like to keep going, I'd suggest weekly sessions for the next 6โ€“8 weeks โ€” that's when most people see real, sticky changes. You can book the next one here: {booking_link}. If you have questions or want to chat about what to focus on next, just reply. {your_name}

CTA: Book the next session โ†’

4

Day +10 โ€” only sent if no follow-up has been booked

Re-engage without pressure

Subject

Thinking of you

Preview: No agenda โ€” just a check-in.

Body

Hi {first_name}, Just checking in. It's been about a week and a half since our session and I haven't seen you on the calendar yet โ€” totally fine, life gets busy. If something came up that made it harder to schedule, I'd genuinely love to know. I keep the door open and the calendar flexible because real life doesn't fit neatly into "weekly sessions every Tuesday." A few options if you want to keep going: โ†’ Same time/place as last week โ€” I can hold a recurring slot. โ†’ Different time โ€” early morning, lunch, evening, weekends all work. โ†’ Pause โ€” completely fine. Reach back out whenever, I'll find time. No pressure. Just want you to know the door's open. {your_name}

CTA: Pick a time โ†’

Setup tips
  • โ†’Use ConvertKit, MailerLite, or even a free Gmail draft folder โ€” fancy automation isn't required for 4 emails to your own clients. Manual is fine until you have 20+ clients/month.
  • โ†’Schedule email 1 to send immediately on booking (Calendly + Zapier handles this for free). Schedule email 2 for 24h before the session. Schedule email 3 for 4h after. Schedule email 4 to send 10 days after the session ONLY IF no future session is on the calendar.
  • โ†’Personalize {first_name} and {time} โ€” but keep the rest of the body identical. Consistency is what makes the sequence feel professional.
  • โ†’Reply-to should always be your real personal email, not a no-reply. Half the value of these emails is that clients reply to them.
  • โ†’Re-read the sequence in your client's voice every 90 days. If anything sounds 'salesy' to you, cut it. Your clients hear it 10x louder than you do.

Your sequence will sound like you, not Sarah.

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Asset 3 of 3

Landing Page Copy

A complete landing page you can paste straight into Carrd, Framer, Webflow, or your own site โ€” hero, pain, benefits, pricing, FAQ, and final CTA.

Hero

Restorative yoga for tired Austin professionals.

1-on-1 in your living room. No flexibility required. Sleep better in two weeks or your money back.

Book a free 20-min consultSee what a session looks like

Pain

If any of this sounds like you, you're in the right place.

  • โœ—You work 50+ hour weeks and your weekends don't actually feel like weekends.
  • โœ—You've tried every productivity hack โ€” but the underlying tiredness never goes away.
  • โœ—You're 'physically fit' but exhausted in a way the gym doesn't fix.
  • โœ—You can't fall asleep without scrolling. Then you can't stay asleep.
  • โœ—You've thought about therapy, meditation apps, retreats โ€” and never followed through.

Solution

What if recovery wasn't another thing on your to-do list?

I come to your home. I bring all the equipment. You don't have to drive, change clothes, or be flexible. For 60 minutes, I take care of every decision โ€” what to do, where to put your body, when to breathe, when to rest. You just lie on the floor with your eyes closed. That's it. That's the whole thing. Most clients fall asleep in the first 15 minutes of their first session. That's not failure. That's your nervous system finally getting the message that it's allowed to stop.

Benefits

Deeper sleep within two weeks

94% of my clients report measurably better sleep within 2 weeks of starting. Most see results after the very first session โ€” and the changes compound from there.

Recovery without another commute

I come to you. Your home, your timing, no traffic, no parking, no studio with strangers. The setup takes 4 minutes. The 60 minutes after are entirely yours.

An offramp from chronic stress, not a workaround

Productivity tools manage symptoms. Restorative yoga retrains your nervous system. The work is gentle. The change is real and lasting.

Process

1

Free 20-min consult

We hop on a quick video call. I learn what's going on, you ask me anything. No commitment. We figure out together if this is the right fit.

2

First session at your place

I show up with all the props. We do a 60-min session in whatever room works. Most clients leave the first session relaxed in a way they haven't felt in months.

3

Weekly sessions for 6-8 weeks

Real change is a baseline change, not a one-off feeling. We work weekly together. By session 4 most clients are sleeping noticeably better. By session 8 it's a different operating system.

Pricing

Simple pricing. No subscriptions.

8-pack โ€” recommended start

$720 ($90/session)

  • โœ“8 in-home sessions, 60 min each
  • โœ“Booked at your pace โ€” once a week is recommended
  • โœ“All equipment included (bolsters, blocks, weighted blanket, eye pillow)
  • โœ“Ongoing text/email support between sessions
  • โœ“Personalized 10-min home practice you can do between sessions
  • โœ“If you don't notice better sleep within 2 weeks, full refund. No questions.
Book a free consult to start

If you're not sleeping noticeably better within 2 weeks of your first session, I'll refund the full package. No paperwork. Just send a text.

Social proof

What clients say

๐Ÿ’ก Add 3-5 short testimonials with first name, last initial, and one specific result (e.g. 'sleeping 7 hours for the first time in years'). Photos optional but boost conversion 2-3x. Avoid generic 'great experience' quotes โ€” specificity is what convinces the next visitor.

FAQ

I'm not flexible. Can I still do this?

Yes. Restorative yoga is held entirely on bolsters and blocks โ€” your body is supported the whole time. There are no flow sequences, no balancing poses, no warrior holds. The hardest part is figuring out where to put your phone.

Will my pet/partner/kids be in the way?

Almost never. Pets settle within 5 minutes and often join the session. Partners are welcome to do their own thing. If you have young kids, I recommend booking a time when they're at school or with a partner โ€” the deeper rest comes from being able to fully unplug.

What if I fall asleep?

You probably will. Most clients do during their first 1-2 sessions. That's not failure โ€” it's your body finally giving itself permission to drop. I'll wake you gently at the end if you're still under.

How is this different from massage?

You're awake, present, and breathing through the session. The work is in the awareness, not the manipulation of muscle tissue. Massage is passive recovery. Restorative yoga retrains your nervous system to do the recovery on its own going forward.

Can I do this if I have an injury or chronic condition?

Most likely yes โ€” restorative work is one of the most accessible yoga forms and is often used in physical therapy settings. We'll talk through any specifics in your free consult and adjust.

What's your refund policy?

If you don't notice better sleep within 2 weeks of your first session, I'll refund your full package โ€” no questions, no paperwork. I've issued one refund in 3 years. The work works.

Final CTA

Stop managing your stress. Start unwinding it.

Free 20-minute consult. No pressure, no upsell. Just a real conversation about whether this is right for you.

Book my free consult

Now imagine this โ€” but for your business.

Personal trainer. Cleaner. Therapist. Freelance designer. Whatever your service โ€” Leapo writes the marketing plan, email sequence, and landing page, in your voice, around your offer.

Phases 1โ€“3 free forever โ€ข No credit card โ€ข 5-minute setup